Don’t Forget These Essentials On Your Squarespace Website
Have you finally built a Squarespace website to advertise your business and connect with customers online? Congratulations— carving out a space online is one of the best things you can do for your business’s online marketing strategy.
While a simple website is enough for most businesses, every website needs some essential elements to be engaging and effective. Whether your website is up and running or you’re just getting started, use this checklist to ensure its success.
Essential Elements Every Squarespace Website Needs
Above The Fold Homepage Essentials
The space that happens when a user lands on your website before they scroll is critical— it’s the first introduction and the critical second you have to grab their attention or turn them away. Make them want to stay with these key elements.
A clear headline stating your business purpose
Compelling, on-brand hero image or video
Call-to-action button above the fold
Brief value proposition
Your logo or brand name
A Streamlined Navigation
Some users visit your website and know exactly what they want. Make it easy for people to take action with an organized, action-oriented navigation. Test your site on mobile and desktop to ensure a smooth experience on both.
A max of 5-7 items in your menu
Contact button in the header
Mobile-responsive design
Tell ‘Em Who You Are!
While you can get away without a formal About Page, it’s a good move to at least have an area that introduces your brand and your unique selling proposition. Then, make it easy for them to connect by including some ways to get in contact.
Contact form
Business hours
Location/service area
Phone number & email address
Social media links
Build Trust At Every Turn
More than a pretty place online, your website should build trust and authority for your brand. Sharing your experience, brand mission, and client experience can give visitors a solid idea of why they should work with you and take action today.
Client testimonials
Reviews integration
Industry certifications
Bonus: Elevate Your Site With These Elements
A simple Squarespace site can take your business far online, but these simple elements will make even the most basic site memorable and highly converting.
Use high-quality images throughout— and choose ones that reflect your brand
Choose consistent brand colors to use throughout the site— and if you haven’t developed a brand guide yet, choose 3-4 colors and stick with those
Use headers and body text to organize your content to show what's most important. This makes content easy to read and navigate and helps search engines crawl your site more easily.
When designing sections, aim to include white space. Less is often more to allow your content to shine and not overwhelm the user.
